A successful launch requires checks across functionality, performance, security, and SEO. Use this checklist to avoid last-minute problems.
Mobile & responsive check
Verify layout, menus, tap targets, and CTA visibility on common device sizes.
Performance & speed
Run Lighthouse or Page Speed Insights. Fix large images, enable caching, and remove unused JS/CSS.
SEO basics
Set meta titles and descriptions, H1s, canonical tags, robots.txt, and a sitemap.xml. Use schema for articles/products where applicable.
Security & backups
Install SSL, set up daily backups, and secure admin areas and file permissions. Remove debug plugins and sample data.
Analytics & tracking
Install GA4, set conversion events, and verify via the Tag Assistant. Ensure key funnels are tracked.
Legal & content checks
Publish a privacy policy and terms where needed. Proofread copy, check grammar, and verify contact details.
Final pre-launch tip
Create a rollback plan and a post-launch monitoring schedule (first 48–72 hours). Monitor errors and user behavior closely.
Conclusion
Need a pre-launch audit? I’ll run through this checklist, fix critical issues, and monitor the launch so you don’t miss anything.